Insights: Strawberry Brand Studio
A journal of insights
We move at 100 miles an hour for our clients. It’s the nature of what we do. But every once in a while it’s important to pause and reflect on life around us — to feel what moves us, awakens us and ultimately drives us to take certain decisions. Dive into our minds as we share a bit of the behind-the-scenes of the insights that ultimately inform the strategic brand programs we craft for our clients.
In late 2020 we prepared a post-lockdown report that delved into the changing consumer sentiments, trends and implications for brands. Check out this go-to report to help you navigate the tumultuous waters generated by Covid-19!
Los Angeles
In October 2019 we headed west to Los Angeles, California for some chagaccino, extra relaxing botanical tea and to immerse ourselves in the city’s densest urban jungle.
The simple life
With our overstressed lives, back to basics is the future. A few Saturdays ago we ventured to the countryside to spend a delicious Saturday with TwoPack, a new catering concept.
Soul-less future?
In 2019 we witnessed a major overhaul in the approach of branding from luxury giants. From clearly defining identities to all-too-similar sans serif, bold black logos. Where are we heading?
5 reasons why…
… you should invest in your brand now. And yes, we’re well aware of the situation and are too writing this from the confinement of our houses. But timing has never been better.
Time Poor
Meet the Compressionalists, time poor individuals constantly bombarded with all the expectations that come w/ modern life. They look to brands to simplify the decision-making for them.
Post Covid-19
As our world is being put to the test on a global scale, we’re all wondering what comes next: What happens after we defeat the Corona virus? How will behaviour evolve?