Liberdade 266 -
Retail Window Display

Located in Avenida da Liberdade, Lisbon’s luxury strip, LIBERDADE 266 is a retrofitted building with 34 apartments. On the ground floor sits a 1,300 m² retail shop space looking for a new owner/tenant. After the successful delivery of a unique window display for its previous project, Liberdade 40, our client asked us to conceptualise a design that attracted attention without overshadowing the building façade itself.

As such, we recommended to keep our original idea of the naked mannequins and the words “SHINE HERE”, ideated for Liberdade 40, as a way to establish a consistent look for our client Avenue. We then opted to design a white backdrop with square shapes in different sizes and applied different layers to create a subtle 3D effect.

The result was a window display that stuck out even from a distance, generating buzz and eventually catching the attention of its new owner, who purchased the space in less than 6 months.

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