Raglan

Born from the desire to breathe new life into the classic Defender, Raglan salutes heritage enthusiasts. Defender aficionados who understand that although times are irresistibly changing, some things should remain the same. Discerning connoisseurs who long for authenticity every step of the way - from houses to furniture to cars, Raglan collectors are always on the hunt for the untold stories behind objects, the most timeless pieces, and the ineffably extraordinary experiences.

When crafting the identity, we aimed to convey this timeless and bespoke feeling that comes with owning a Raglan. Rooted in a script font, with an especially-designed “R” to exude the personal, artistic touch that goes behind the restoration process, the logo sparks the movement that calls out the adventurous side,. The palette is heavily inspired by the elements found in nature, with the photography style aimed to be deliberately effortless and understated while still aspirational.

Photography: Louie Thain

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