The Value Venture

The Value Venture is a boutique consultancy that focuses on identifying hidden growth ‘gems’ within a company. The challenged lied in finding the right balance between creating an identity that exuded credibility while not falling into the common, boring, expected consultancy imagery. We relied on the fact that the 'v's resembled business performance lines, and elongated the right ends to allude to sales growth. We tapped into the founder’s uplifting personality so incorporated a few hints of yellow to brighten up what could seem (but is not) a daunting journey towards business growth.